Transcreation explained
by Susan Lankfer
Thursday, 19 January 2012
Category International Trade
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Susan Lankfer
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Have you heard of transcreation but aren’t really sure what it is? Well, transcreation, or creative translation or international copy adaptation as you might have heard it be called, is the art of adapting a message from one language to another while keeping the key message, tone and style intact.
Tags: transcreation, translation, creative, slogan, strapline, advertising campaign, international