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Follow the latest trends in international business, learn more about the managing your brand abroad and the technology available to help companies communicate globally via our blog.

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Glossary creation: the importance of getting it right

by Emma Hayesmoore
Emma Hayesmoore
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Friday, 06 January 2012 Category Localization Tips 0 Comment

You say tomato, I say tomahto... But let’s not call the whole thing off!

Some terminology is clear cut in all languages, and a translator who specialises in your business sector will know these like the back of their hand; other terms, such as company jargon, are not so black and white. Creating a glossary before you start any major translation project is therefore always a worthwhile exercise, and will pay dividends in the long run.

Tags: localisation, translation, slogans, jargon, reference material, reviewer, terms, terminology, glossary creation, glossary
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Why words translate into business…

by Sophie Howe
Sophie Howe
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Thursday, 08 December 2011 Category Marketing 0 Comment

Translating marketing content can be a tricky business. But there are a number of things companies can do to reap the rewards. Sticking to short, simple sentences, establishing a glossary of terms and putting in place a thorough review process are just a few ways to make the process easier and more effective. That, and establishing a good working relationship with your translations partner. We’ve outlined a few pointers here...

Tags: localisation, marketing, terminology, technology, translations partner, glossary, translation
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